Underwear and lingerie are the foundation of any wardrobe, and in 2025, sustainability is becoming just as important as comfort and style. As consumers become more conscious of their environmental impact, many brands are stepping up to offer eco-friendly options that don’t compromise on quality or design. From organic cotton to recycled materials, these 11 sustainable underwear and lingerie brands are leading the way in ethical fashion. Whether you’re looking for everyday basics, luxurious lingerie, or something in between, these brands have you covered—literally. Let’s dive in and explore the best sustainable options for your intimate wear!
1. Pact
Pact is a go-to brand for affordable, sustainable basics. Their underwear is made from 100% organic cotton, which is soft, breathable, and free from harmful chemicals. Pact’s commitment to fair trade practices and eco-friendly production makes them a great choice for everyday comfort.
2. Knickey
Knickey specializes in organic cotton underwear that’s both comfortable and sustainable. Their pieces are made in Fair Trade Certified factories, ensuring ethical labor practices. Knickey also offers a recycling program for old underwear, making it easy to reduce waste.
3. Boody
Boody is known for its bamboo-based underwear and lingerie. Bamboo is a sustainable material that’s soft, breathable, and naturally antibacterial. Boody’s minimalist designs are perfect for everyday wear, and their commitment to eco-friendly practices is a major plus.
4. Organic Basics
Organic Basics focuses on creating sustainable underwear and lingerie from organic cotton, recycled nylon, and TENCEL™. Their pieces are designed to be durable and timeless, reducing the need for frequent replacements. The brand’s transparency and commitment to sustainability make it a standout choice.
5. Naja
Naja is a lingerie brand that combines sustainability with social impact. Their pieces are made from recycled materials and produced in factories that provide fair wages and safe working conditions. Naja also supports female empowerment through their “Underwear for Hope” initiative.
6. Stella McCartney
Stella McCartney is a pioneer in sustainable luxury fashion, and her lingerie line is no exception. Made from eco-friendly materials like organic cotton and recycled nylon, these pieces are both stylish and sustainable. The brand’s commitment to cruelty-free and ethical practices is unparalleled.
7. Underprotection
Underprotection is a Danish brand that offers sustainable lingerie and underwear made from organic cotton, recycled polyester, and TENCEL™. Their designs are modern and chic, perfect for those who want to feel confident and stylish while supporting ethical fashion.
8. WAMA Underwear
WAMA specializes in hemp-based underwear, which is one of the most sustainable fabrics available. Hemp is durable, breathable, and requires minimal water and pesticides to grow. WAMA’s underwear is perfect for those looking for eco-friendly and comfortable options.
9. Lara Intimates
Lara Intimates is a UK-based brand that creates lingerie and underwear from deadstock fabrics and recycled materials. Their pieces are made in-house by a team of skilled workers, ensuring fair wages and ethical production. The brand’s focus on inclusivity and sustainability makes it a favorite among conscious consumers.
10. Hara The Label
Hara The Label offers bamboo-based underwear and lingerie that’s soft, sustainable, and stylish. The brand is committed to ethical production and eco-friendly practices, making it a great choice for those who prioritize sustainability.
11. Thunderpants
Thunderpants is a New Zealand-based brand that creates fun, colorful underwear from organic cotton. Their pieces are designed to be comfortable and durable, with a focus on reducing waste and supporting ethical production. Thunderpants’ playful designs and commitment to sustainability make them a unique choice.
Why Choose Sustainable Underwear and Lingerie?
Sustainable underwear and lingerie are more than just a fashion statement—they’re a way to support ethical practices and reduce your environmental impact. By choosing brands that prioritize organic materials, fair labor, and eco-friendly production, you’re investing in pieces that are better for the planet and the people who make them. Plus, sustainable intimate wear is often made with higher-quality materials, ensuring it will last longer and feel better against your skin.
Tips for Building a Sustainable Underwear Wardrobe
- Start with Basics: Invest in a few high-quality, sustainable pairs of underwear to replace your everyday essentials.
- Look for Certifications: Choose brands that are certified organic, Fair Trade, or use eco-friendly materials.
- Recycle Old Underwear: Many brands offer recycling programs for old underwear, making it easy to reduce waste.
- Support Ethical Brands: Research brands to ensure they prioritize fair wages and safe working conditions.
Final Thoughts
Sustainable underwear and lingerie are a small but impactful way to make your wardrobe more eco-friendly. With these 11 brands, you can feel confident knowing that your intimate wear is both stylish and sustainable. Whether you’re drawn to organic cotton, bamboo, or recycled materials, there’s something for everyone in 2025.
Which of these brands resonates with you the most? I’d love to hear about your favorite sustainable underwear or lingerie brands!
